Mercado Alemán is the commercial brand of Ecuagermania, a company that works as an importer of German and Italian products in Ecuador. Mercado Alemán seeks to connect with people through its products, which are carefully selected for the Ecuadorian market. This philosophy is transmitted in the designs made for this brand.

I was in charge of the process of creating visuals for Instagram and Facebook feeds and stories for Mercado Alemán's monthly content.

This company imports more than 20 types of products, from liquors to recyclable packaging.

Each of these products has a presence in social networks, for that reason the designs vary a lot in their characteristics, such as colors, typography and graphic elements.